Occhio House
Web Design & Marketing
SERVICES
- Social Media Marketing
- Web development
- Strategy & Direction
The Moment
Occhio Optical House, a Mediterranean optical store which had no online presence found itself dropping in annual sales after a surprisingly poor year in 2021. With competitors going online and other options emerging, the showroom in Larnaca couldn’t sustain its former glory.
The Inspiration
In spirit, truth, and action, everyone at Cognoscenti teamed up for a huge task, where we combined our Strategy, Design and Marketing teams to create a huge online presence that would make up for this recent turbulence in online sales.
The Plan
Our Strategy team had devised the best way to propel growth was to get with the times – starting an online presence. Our design team worked tirelessly for months to create a bespoke, high quality e-commerce website where Occhio House would be proud to have an online shop. Afterwards our marketing team devised an entire launch campaign, with sales, giveaways, connecting Occhio House to models and Cypriot influencers who were willing to promote and get involved in garnering traction and creating a bubble in exposure for the revamped online business, creating campaign videos, photoshoots.
The Result
Our design team worked tirelessly for months to create a bespoke, high quality e-commerce website where the newly branded Occhio House would be proud to have an online shop. Our Strategy team laid out a new focus for the business – to build an online presence for itself and what the current Sales and Marketing teams in Occhio House could do to improve their reach and sales conversions. Finally our marketing team helped them jumpstart with a social media campaign to increase their advertising and help
