My Health Test

Brand creation

SERVICES

The Issue

A once-trusted consumer healthcare brand had fallen out of step with the expectations of modern audiences. Its visual identity felt dated, its messaging lacked clarity, and its digital presence failed to communicate innovation, credibility, or care. In an increasingly competitive and design-forward healthcare landscape, the brand struggled to differentiate itself or earn the confidence of today’s empowered consumers.

The challenge was clear: reimagine the brand from the ground up—strategy, identity, and experience—to restore relevance, establish authority, and position it to lead its category.

The Inspiration

At Cognoscenti, we believe healthcare brands should feel as advanced, human, and trustworthy as the care they represent. This transformation was driven by a simple idea: clarity builds confidence. By uniting thoughtful strategy with refined modern design, we set out to create a brand experience that felt intuitive, credible, and unmistakably forward-looking.

The Plan

We began with deep strategic discovery—audience insight, competitive positioning, and brand architecture—to define a clear, differentiated foundation. From there, we designed a complete visual and verbal identity system grounded in precision, warmth, and modern simplicity.

This new system extended seamlessly into a fully reimagined website: streamlined navigation, purposeful content hierarchy, accessible UX, and a design language that communicated innovation without sacrificing trust. Every touchpoint was crafted to express leadership, clarity, and care.

The Result

A fully realized consumer healthcare brand, built from scratch which now stands with confidence in a crowded market. With cutting-edge design, a clear strategic voice, and a digital experience engineered for understanding and trust, the brand has transformed from out of touch to category-defining.

Positioned for growth and recognition, it is no longer catching up to the space – it is setting the pace.