Proactive
Business Development
SERVICES
- Business Development
- Network Outreach
- Marketing
The Issue
Following the disruption caused by COVID-19, significant segments of the medical and healthcare market became difficult to access. Time-sensitive opportunities were at risk of becoming barred, and traditional outreach channels proved insufficient. Proactive was unable to reach key medical organisations within these constrained timeframes, leaving valuable portions of the market unrecovered.
The Plan
Cognoscenti committed to a year-long programme focused on developing targeted marketing materials and executing strategic outreach. Leveraging our extensive industry network and dedicated human resources, we identified and engaged COVID medical companies that had previously remained inaccessible. Our approach combined tailored messaging, relationship-driven engagement, and coordinated outreach efforts to ensure credibility, clarity, and momentum across a highly fragmented and time-critical landscape.
The Result
Over the course of twelve months, Cognoscenti successfully re-engaged segments of the medical market that had previously been out of reach. Through sustained outreach and strategic use of our network, we recovered meaningful opportunities before they became fully time barred. This intervention enabled Proactive to access value that would otherwise have been lost and strengthened their market presence. Recovering collectively 42 companies received refunds and £100million generated for the business.